Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas’ takes a bold move to embrace the ‘haters’- which appears to have paid off ...

Red Bull has taken content marketing to new levels, aiming to be the ‘feature story’ instead of the commercial. The company which began ‘giving people wings’ in 1987 when the first ...

The NFL’s top celebrity athlete spokesperson adds another notch to his belt by signing a 5 year deal with the Columbus, Ohio based insurance company that is continuing to ...

Known for his dominance on the court, Houston Rockets center Dwight Howard is flexing a different kind of muscle; signing a multi-year endorsement deal with Chinese sports ...

By now, I’m sure many of you have seen the RE2PECT video created by the Jordan Brand as a tribute to Derek Jeter and his final season as a professional baseball player. The video ...

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