derek-jeter-newsBy now, I’m sure many of you have seen the RE2PECT video created by the Jordan Brand as a tribute to Derek Jeter and his final season as a professional baseball player. The video includes an eclectic cast from Michael Jordan, Tiger Woods, and Jay Z, to die-hard Yankees fans of all walks of life, to adamant lifelong Yankee haters, all tipping their hats as a sign of respect to Jeter as his storied and prolific career comes to a close.

The much-revered Jeter has been the archetype of success when it comes to Major League Baseball, both on and off the field. This campaign demonstrates that Jordan Brand, which Jeter has long endorsed, understands the profound relationship Jeter has with his audience and was able to not only capture that admiration but also make it viral with the use of branded hashtags #re2pect and #farewellcaptain.

The RE2PECT campaign was a phenomenal success across all channels and has received great reception from the public. With over 7 million views of the video on YouTube, and many millions more across major TV broadcasts, the ‘tipping of the hat’ has since gone viral as Yankee fans and antagonists alike have all joined in saluting Jeter by posting photos & videos on their own social media accounts.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. Ut ultrices ultrices enim. Curabitur sit amet mauris. Morbi in dui quis est pulvinar ullamcorper. Nulla facilisi. Integer lacinia sollicitudin massa. Cras metus.

Sed aliquet risus a tortor. Integer id quam. Morbi mi. Quisque nisl felis, venenatis tristique, dignissim in, ultrices sit amet, augue. Proin sodales libero eget ante. Nulla quam. Aenean laoreet. Vestibulum nisi lectus, commodo ac, facilisis ac, ultricies eu, pede. Ut orci risus, accumsan porttitor, cursus quis, aliquet eget, justo. Sed pretium blandit orci. Ut eu diam at pede suscipit sodales.

R&E Sports

R&E Sports

R&E Sports and Entertainment Marketing is a business solution agency that focuses on the development of consumer brands through sports, entertainment, branded media and sponsorships. We are an agency deeply rooted in culture, fueled by passion and driven by insight.

More Posts

Follow Me:
TwitterFacebookLinkedInGoogle Plus