There is a big misconception that sponsorship, whether through branded media, entertainment, sports, celebrity, is a cash transaction. This couldn’t be further from the truth. When done right sponsorship isn’t always about monetary gain, it’s about leveraging the core competencies of the individual brands to deliver value added content and experiences that will move your target audience to buy, click and share in favor of your brand. Drawing on the influence of popular culture and the power of celebrity branded merchandise and content, we work with some of the most influential brands to secure the right athlete, celebrity or music talent for PR campaigns, advertising campaigns, activation event, event appearances, branded content, social media campaigns and influencer seeding. Most agencies represent the interest of the celebrity talent, we represent the brand and leverage our industry relationships to negotiate the best possible deal for our clients.